Google Insights for Search
lists the top 10 search terms in addition to top 10 rising searches
over a given time period for Web, Image, News, and Product searches.
Assuming Google is used by the typical African web user, we can get a
feel for the web culture of a given nation. For example, are searches
targeted or are they generic? Are they more tech-inclined or focused on
news or celebrity? How popular is Facebook or YouTube?
In general, the insights are not all that surprising. Searchers are most likely to search for their country. At the same time, nationalism seems to be giving way to the phenomenon that is Facebook. Across 15 of the 37 nations, searchers are more likely to Google “facebook” than any other term. Also popular are web searches for “download,” “telecharger,” and “yahoo”. The high rank of “download” is interesting considering the general lack of sufficient bandwidth across the continent.
“Youtube” is a top web search term in Angola, Gabon, Madagascar, Mauritania, Mauritius, Senegal, and South Africa. Out of the 37 nations with sufficient search data, only two – Benin and Burkina Faso – do not have “youtube” in the top 3 web search positions. However, the term still ranks fourth and fifth most popular, respectively. Again, interesting, considering many areas like Mauritania do not yet have the bandwidth needed to successfully stream online videos en masse.
Also interesting is the prevalence of searches to translate content in Francophone nations like Senegal, Togo, Cote d’Ivoire, Burundi. Such a trend suggests the need for more local content in these nations.
Top rising search terms (those expressing high levels of growth compared with 2010) varied slightly, but often centered on Facebook and Libya. Additionally, the website WAPTrick often appeared in the list – a sign that most Googlers in Africa are using mobile devices. Trends from the largest Google markets – Kenya, Nigeria, and South Africa – are not too different from 2010.
Image searches for a user’s home country, like web searches, take the top spot. Also high in the mix are “women” and “love”. In fact, “love” is an extremely popular image search term in Botswana, Eritrea, Ethiopia, Ghana, Kenya, Namibia, Somalia, and Tanzania. Clearly, most Google searchers in Africa are male, but more interesting is how searchers are looking for images of love rather than articles about love.
Rising: libia, facebook.com, www.waptrick.com
Images: angola, imagens, mulheres, luanda, imagem, messi
Rising: google chrome, idm, www.facebook.com
Images: logo, image, benin, photo, images, naruto
Rising: big brother amplified, boys over flowers, gaddafi, psle results 2011
Images: botswana, images, africa, women, love, rihanna, car
Rising: kadhafi, libye, www.concours.gov.bf
Images: burkina, image, burkina faso, photo
Rising: traduction, yahoo.fr
Images: burundi
Rising: wapdam, waptrick
Images: cameroun, naruto, rihanna, photo
Rising: congo brazzaville, www.facebook.com, youtube
Rising: facebook.com, chat.nrj.fr, google traduction
Images: image, photo, logo, homme, nokia
Rising: libya, www.eurosport.com
Images: love
Rising: www.nae.gov.et, libya, facebooklogin, wapdam
Images: ethiopian, pictures, love
Rising: www.waptrick.com, opera mini
Images: image, gabon, naruto, rihanna
Rising: facebooklogin, libya, vybz kartel, waptrick
Images:
Rising: facebooklogin, lovingyou, airtel, twitter
Images: ghana, pictures, logo, love
Rising: facebook, skype, campus france, hotmail
Rising: muliro gardens, soy tu duena, airtel, fb
Images: kenya, pictures, images, girls, love
Rising: facebooklogin, mxit, hotmail
Rising: web2sms airtel, airtel, facebook connexion
Images: madagascar, photo, logo, image, fille
Rising: facebooklogin, fb, malawi voice, opera
Images: pictures, malawi, girls
Rising: kadhafi, libye, le bon coin
Images: mali, rihanna, image, lil wayne
Rising: allocine, mappy, pages jaunes
Images: messi, mauritanie, photo, ronaldo
Rising: games, liverpool, livescore, mcb
Images: mauritius, wallpaper, pictures, logo, girl
Rising: kadhafi, libia, rebelde, caras e bocas
Images: imagens, nokia, mulheres, mocambique, toyota
Rising: libya, log in facebook, rugby world cup
Images: pictures, namibia, love
Rising: facebook.com, photo, waptrick.com
Images: niger, image, photo, messi
Rising: facebooklogin, 2go, airtel
Images: pictures, nigeria, logo, images, man
Rising: igitondo.com, umuseke, jobs in rwanda
Images: rwanda, kagame, igituba, rihanna
Rising: facedakar, pages jaunes, translate
Images: senegal, photo, image, modou lo
Rising: www.facebook.com, bbc
Rising: download manager, hadhwanaag, www.facebook.com
Images: somali, somaliland, somalia, love
Rising: whatsap, fnb online, www.facebook.com, blackberry, mxit
Images: pictures, girls, south africa, hot
Rising: tubidy, nimbuzz, opera
Images: photos, girls, sudan, movies
Rising: youtube, games, www.facebook.com
Rising: loliondo, osama
Images: tanzania, pictures, picha, love
Rising: gbagbo, google traduction, translate
Images: togo, image, logo
Rising: libya news, gaddafi, facebooklogin
Images: uganda, pictures, images, logo, black
Rising: kachepa, tumfweko, waptrick.com, facebooklogin
Images: pictures, zambia, images, wallpaper, rihanna
Rising: gaddafi, mujuru, opera mini, facebooklogin, mxit
Images: pictures, zimbabwe, images, facebook, girls
In general, the insights are not all that surprising. Searchers are most likely to search for their country. At the same time, nationalism seems to be giving way to the phenomenon that is Facebook. Across 15 of the 37 nations, searchers are more likely to Google “facebook” than any other term. Also popular are web searches for “download,” “telecharger,” and “yahoo”. The high rank of “download” is interesting considering the general lack of sufficient bandwidth across the continent.
“Youtube” is a top web search term in Angola, Gabon, Madagascar, Mauritania, Mauritius, Senegal, and South Africa. Out of the 37 nations with sufficient search data, only two – Benin and Burkina Faso – do not have “youtube” in the top 3 web search positions. However, the term still ranks fourth and fifth most popular, respectively. Again, interesting, considering many areas like Mauritania do not yet have the bandwidth needed to successfully stream online videos en masse.
Also interesting is the prevalence of searches to translate content in Francophone nations like Senegal, Togo, Cote d’Ivoire, Burundi. Such a trend suggests the need for more local content in these nations.
Top rising search terms (those expressing high levels of growth compared with 2010) varied slightly, but often centered on Facebook and Libya. Additionally, the website WAPTrick often appeared in the list – a sign that most Googlers in Africa are using mobile devices. Trends from the largest Google markets – Kenya, Nigeria, and South Africa – are not too different from 2010.
Image searches for a user’s home country, like web searches, take the top spot. Also high in the mix are “women” and “love”. In fact, “love” is an extremely popular image search term in Botswana, Eritrea, Ethiopia, Ghana, Kenya, Namibia, Somalia, and Tanzania. Clearly, most Google searchers in Africa are male, but more interesting is how searchers are looking for images of love rather than articles about love.
Angola
Top: angola, facebook, download, 3hg, jogos, youtubeRising: libia, facebook.com, www.waptrick.com
Images: angola, imagens, mulheres, luanda, imagem, messi
Benin
Top: benin, telecharger, proxy, facebook, france, yahooRising: google chrome, idm, www.facebook.com
Images: logo, image, benin, photo, images, naruto
Botswana
Top: botswana, facebook, yahoo, news, mail, lyricsRising: big brother amplified, boys over flowers, gaddafi, psle results 2011
Images: botswana, images, africa, women, love, rihanna, car
Burkina Faso
Top: burkina, faso, yahoo, burkina faso, telecharger, facebookRising: kadhafi, libye, www.concours.gov.bf
Images: burkina, image, burkina faso, photo
Burundi
Top: burundi, facebook, yahoo, newsRising: traduction, yahoo.fr
Images: burundi
Cameroon
Top: cameroun, facebook, yahoo, telecharger, googleRising: wapdam, waptrick
Images: cameroun, naruto, rihanna, photo
Congo
Top: facebook, congo, yahoo, telecharger, mailRising: congo brazzaville, www.facebook.com, youtube
Cote d’Ivoire
Top: telecharger, facebook, abidjan.net, yahoo, jeuxRising: facebook.com, chat.nrj.fr, google traduction
Images: image, photo, logo, homme, nokia
Eritrea
Top: facebook, news, eritrea, arsenalRising: libya, www.eurosport.com
Images: love
Ethiopia
Top: facebook, ethiopia, yahoo, download, newsRising: www.nae.gov.et, libya, facebooklogin, wapdam
Images: ethiopian, pictures, love
Gabon
Top: gabon, facebook, yahoo, telecharger, youtubeRising: www.waptrick.com, opera mini
Images: image, gabon, naruto, rihanna
Gambia
Top: facebook, gambia, download, newsRising: facebooklogin, libya, vybz kartel, waptrick
Images:
Ghana
Top: ghana, download, facebook, yahooRising: facebooklogin, lovingyou, airtel, twitter
Images: ghana, pictures, logo, love
Guinea
Top: facebook, guinee, yahooRising: facebook, skype, campus france, hotmail
Kenya
Top: kenya, facebook, download, yahooRising: muliro gardens, soy tu duena, airtel, fb
Images: kenya, pictures, images, girls, love
Lesotho
Top: lesotho, facebook, gmail, yahoo, newsRising: facebooklogin, mxit, hotmail
Madagascar
Top: facebook, madagascar, yahoo, mail, youtubeRising: web2sms airtel, airtel, facebook connexion
Images: madagascar, photo, logo, image, fille
Malawi
Top: facebook, malawi, yahoo, nyasatimesRising: facebooklogin, fb, malawi voice, opera
Images: pictures, malawi, girls
Mali
Top: mali, facebook, telecharger, yahooRising: kadhafi, libye, le bon coin
Images: mali, rihanna, image, lil wayne
Mauritania
Top: facebook, youtube, telecharger, googleRising: allocine, mappy, pages jaunes
Images: messi, mauritanie, photo, ronaldo
Mauritius
Top: facebook, mauritius, download, youtube, gamesRising: games, liverpool, livescore, mcb
Images: mauritius, wallpaper, pictures, logo, girl
Mozambique
Top: facebook, download, mocambiqueRising: kadhafi, libia, rebelde, caras e bocas
Images: imagens, nokia, mulheres, mocambique, toyota
Namibia
Top: facebook, namibia, news, yahooRising: libya, log in facebook, rugby world cup
Images: pictures, namibia, love
Niger
Top: niger, facebook, yahoo, telechargerRising: facebook.com, photo, waptrick.com
Images: niger, image, photo, messi
Nigeria
Top: nigeria, facebook, news, yahooRising: facebooklogin, 2go, airtel
Images: pictures, nigeria, logo, images, man
Rwanda
Top: rwanda, download, facebook, kigali, googleRising: igitondo.com, umuseke, jobs in rwanda
Images: rwanda, kagame, igituba, rihanna
Senegal
Top: facebook, senegal, telecharger, youtubeRising: facedakar, pages jaunes, translate
Images: senegal, photo, image, modou lo
Sierra Leone
Top: sierra leone, download, facebook, yahooRising: www.facebook.com, bbc
Somalia
Top: download, facebook, somali, googleRising: download manager, hadhwanaag, www.facebook.com
Images: somali, somaliland, somalia, love
South Africa
Top: facebook, how to, facebook login, gmail, youtubeRising: whatsap, fnb online, www.facebook.com, blackberry, mxit
Images: pictures, girls, south africa, hot
Sudan
Top: facebook, photos, downloadRising: tubidy, nimbuzz, opera
Images: photos, girls, sudan, movies
Swaziland
Top: swaziland, facebook, south africa, download, how toRising: youtube, games, www.facebook.com
Tanzania
Top: tanzania, facebook, download, yahooRising: loliondo, osama
Images: tanzania, pictures, picha, love
Togo
Top: togo, telecharger, facebook, yahoo, googleRising: gbagbo, google traduction, translate
Images: togo, image, logo
Uganda
Top: uganda, facebook, download, yahooRising: libya news, gaddafi, facebooklogin
Images: uganda, pictures, images, logo, black
Zambia
Top: zambia, facebook, yahoo, newsRising: kachepa, tumfweko, waptrick.com, facebooklogin
Images: pictures, zambia, images, wallpaper, rihanna
Zimbabwe
Top: facebook, zimbabwe, newsRising: gaddafi, mujuru, opera mini, facebooklogin, mxit
Images: pictures, zimbabwe, images, facebook, girls
No comments:
Post a Comment